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Hello
Everyone:
Before we get to that article though, a quick personal note. (You may of course be wondering what could be more personal than my sorry butt.) I'd like to offer
every one of you an opportunity to receive a free, personally inscribed copy of one of my
books, either Filling the Glass or No Lie: Truth Is the Ultimate Sales
Tool. If you're interested, you'll find the details right after this month's
article.
“So there’s no question it’s the right service for the right price,” I once told a prospective client. “It’s a great service. It’s a good price.” “And this is certainly the right time.” It was. And I’d given him any number of excellent reasons why. “I’m still not convinced that I need to sign up right now, today,” he said. I nodded. “That’s because I forgot to mention the best reason.” “Oh, and what’s that.” “Because that’s the quickest way to get my sorry butt out of your office.” “Sold!” That became known around the company as the Sorry Butt close. Not only did I use it again from time to time but a couple of other people started trying it as well. It worked just often enough that every new hire got to hear about Barry Maher’s Sorry Butt. A young entrepreneur once had a meeting with the top executive team of his number one corporate client in the office of the CEO. He was trying to build a little rapport before they got down to business, but the others were all a good forty years his senior. The small talk soon became miniature talk, then microscopic talk, then no talk at all. Searching for something he could use to generate a little conversation, the entrepreneur spotted a large silver picture frame on the CEO's desk. Inside the frame was a picture of an attractive young woman. She wasn't Miss America but she was certainly attractive, and he was desperate. “Wow, she is absolutely gorgeous,” he enthused. The CEO’s face lit up. This was the right thing to say. Then the entrepreneur asked, “Is that your granddaughter?” A stunned silence seized the room. The CEO shot him a look that could have frozen fire. “That, sir,” he muttered, “is my wife.” Now it was the young entrepreneur who was stunned. All he could think about was all that business—far too large a percentage of his business—vanishing as quickly as the CEO’s smile. He glanced around nervously but no one would meet his eye. He did happen to notice a ceremonial sword resting on a shelf on one wall. He thought for just a moment. Then he rushed over. He grabbed the sword. He snatched it off the shelf. He dashed back to the CEO’s desk. He dropped to his knees in front the desk. He raised the sword high over his head. He shrieked. Then he plunged the sword down . . . into the space between his arm and his body. He fell face down, twitched once or twice, gurgled a death rattle, and lay still. Yet another stunned silence filled the room. Then the place erupted into laughter. After a moment, the entrepreneur peered up cautiously and saw that the CEO was laughing too—not as loudly as the others perhaps, but laughing nonetheless. The tension was broken. The account was saved. Have fun with your job. Have fun with your customers. As far as I’m concerned, he or she who has the most fun, wins. Tattoo that on your arm. Just remember laughter is a two edge sword. It works a lot better when it’s pointed at yourself.
You also might remember that business is like sex. If it’s not good for both of
you the first time, you might never get a second chance. #
# # © Copyright 2005, Barry Maher, Barry Maher & Associates, Las Vegas, Nevada
So how can you receive a free, personally inscribed copy of either Filling the Glass or No Lie: Truth Is the Ultimate Sales Tool? These are not smaller e-book versions but the genuine full-length versions that are sold in bookstores and on our website. Filling the Glass has been cited by Today's Librarian magazine as '[One of] The Seven Essential Popular Business Books." Selling Power called No Lie "a bestseller waiting to be discovered." Here's how the offer works. As some of you may know, I was more than a little unhappy with the last edition of my novel, Legend. In fact, I did my best to discourage people from buying it But now, an all new edition of Legend has just been released. In spite of the extremely generous reviews and all the people who love the book, I'm never going to make a lot of money from Legend. But since it sums up everything I've been talking about for the last 20 years, I'd like to do whatever I can to help get the word out. So here's how that free book offer works. 1) Go to Legend and order the book.and purchase a copy at the low, Amazon.com price. Be sure you are buying the new edition with the word "Legend" in gold letters over the cover photo NOT THE EDITION WITH THE BLUE COVER. 2) Email us from the email address that you use to receive this newsletter. Then simply include in the email:
And I will
send you a copy of either Filling the Glass or No Lie at my own
expense. This offer is good for January only. New subscribers who sign up for
the newsletter in January may participate but if the response is overwhelmingly
greater than expected we do reserve the right to limit the offer. Find out more about Barry's great new book, No Lie: Truth Is the Ultimate Sales Tool. Find out more about Barry's highly-acclaimed book, Filling the Glass.
Book Barry Maher to speak at your next event. "Innovative,
informative, entertaining and inspiring" says MeetingsWest magazine.
Call 760-962-9872
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