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Hello
Everyone: We'd like to gage how well this newsletter is being received, reward those who read it and, not incidentally, generate a little business as well. So without a lot of fanfare and with (I hope) virtually no hype, we're going to start posting one-time offers in this newsletter. Some will be large, some small. But they will all be offers that are available here and nowhere else. I think everyone is sick of those "$795 worth of Free E-Books [books that no reputable publisher would ever consider publishing] filled with the greatest information ever written when you purchase . . . " type of offers. If you catch us doing it here, please call us on it and save us from ourselves. To get your attention, we're going to start off with a large offer, a very large offer. So . . .
This month, the first two organizations who
book a presentation and mention this offer will get that presentation for
just $2,950 (plus of course standard travel expenses). This is for any
presentation that I do, keynote or workshop, anywhere in the country, up to two
hours in length. How's that for a grabber? And I'd love to hear your suggestions for future offers. Enjoy this month's article. All the Best,
Expert Witnessing, Expert Credibility By Barry Maher
The
CTO of the information technology company was more than a little irritated.
Motivating by Expert Witnessing
What these two non-sales executives were confronted with was a basic
sales problem. If a salesperson pushes, his prospect usually pushes back, and
the salesperson loses. If the prospect pushes and the sales person pushes back,
the salesperson loses. Every sales rep knows you can never win an argument with
a prospect. Tip: The more firmly that best possible case is rooted in reality, the more convincing it is likely to be, the easier it will be to remember, and the better it will stand up to cross-examination. You make your case, then you grant the opposition—the doubting Thomas within the mind of each potential buyer—grant that doubting Thomas his legitimate points. His legitimate points. Once again, even as an advocate, the more you appear to be acting as an instrument of objective truth, the more effective your points—the points you need to make to make your case—will be. Tip: When you're not an advocate, as matter of common courtesy, effective people-skills and simply helping the other person get what he or she wants, this expert witnessing technique works equally well. #
# # © Copyright 2005, Barry Maher, Barry Maher & Associates, Las Vegas, Nevada
Find out more about Barry's great new book, No Lie: Truth Is the Ultimate Sales Tool. Find out more about Barry's highly-acclaimed book, Filling the Glass.
Book Barry Maher to speak at your next event. "Innovative,
informative, entertaining and inspiring" says MeetingsWest magazine.
Call 760-962-9872
TJ Walker and Media Training Worldwide are offering a special promotion for their new book "Presentation Training A-Z". To learn more about this incredible offer - and about how to get your audience to understand, remember, and act upon your speech - visit Media Training Worldwide www.mediatrainingworldwide.com/gifts.html
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