Customer Service?

By Barry Maher

Just a Very, Very Quick Thought on Customer Service

To me the greatest secret to improving customer service couldn’t be more obvious or more often ignored. It’s simply this: “Make people feel important.”

Is there any organization in the world that doesn’t realize that their customers, their clients, their patients are important? Yet we’ve all been customers, we’ve all been clients, we’ve all been patients. How often do we feel important? Often isn’t it more like that infamous phone message, “Because we value your business, please continue to hold.”

With all the talk about customer service—and it’s everywhere—with all the blather about customer-centric companies, making people feel important is still the easiest and the cheapest way to differentiate yourself, your team and your organization from everybody else out there.

Las Vegas, Nevada, April 2013

For More than a Mere Motivational Speaker

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